Maison 21G, arose from Johanna Monange’s passion and 20 years of experience in scent design working alongside renowned brands and perfumers. She has played a vital role in the creation of worldwide bestsellers, including La Vie est Belle by Lancôme and One Million by Paco Rabanne, and many others. With Maison 21G, she completely breaks conventions and cut all perfumery intermediaries. She puts you in direct contact with Haute Couture perfumery oils to allow you to create your own perfumes and Home Scents.  She loves and respects nature and she empowers you to blend your very own scents, using only clean, vegan and sustainably sourced ingredients, healthy for your skin and the planet.

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Renowned Perfumers at your Service

Partnering with the most acclaimed French and international ‘Noses’ from IFF, Maison 21G Paris takes flawless natural ingredients compositions, weaving them into rare scents accessible to all.  Born in extraordinary lands and imbued with passion, our outstanding 35 perfume essences are the result of the craftsmanship of highly creative French master perfumers Dominique Ropion, Anne Flipo, Nicolas Beaulieu, Juliette Kareuglouzou, Florent Di Marino, Avinash Mali, and Pascal Gaurin. Finesse, precision, elegance, and singularity have given life to Haute Couture compositions for you to blend. Guided by our Maison scent expertise and smart AI, you are empowered and invited to pair these divine essences to bring each of your olfactive desires to life.

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The Art of Curation

At Maison 21G, each patron is taken on a journey to create and curate their own favourite scent/s, through an Ai-Powered APP, using 3 key steps to creating your own bespoke perfume, based on your scent personality.   You will discover yourself based on 5 unique scent personalities, as distinguished by the Schwartz Model.