Official Launch of DENZA - A Premium Brand of BYD
DENZA Launches in Singapore: A New Era of Luxury Electric Mobility
DENZA, the premium electric vehicle brand from BYD, proudly announces its official launch in Singapore, making it the third market in Asia Pacific to embrace the DENZA experience following successful entries in Hong Kong, China and Cambodia. This launch signifies a pivotal step in redefining mobility with a focus on luxury, safety, and smart technology.
DENZA BRAND LAUNCH
Mr. Liu Xueliang, General Manager of BYD Asia Pacific Auto Sales Division, stated, “BYD, as the world’s leading new energy vehicle manufacturer, has established a robust technological foundation and reputation in the EV sector. This year marks a decade of BYD's presence in Singapore, where we have become the number one best-selling car brand, thanks to the unwavering support of our distributor, dealers and customers. The introduction of DENZA addresses the growing demand for luxury MPVs in the Asia-Pacific region, elevating our brand to new heights.”
DENZA D9: Luxury Redefined
The highlight of the launch is the DENZA D9, a premium MPV that has achieved remarkable success in mainland China, with over 200,000 units sold within just two years. The DENZA D9 has been recognized as the best-selling luxury MPV in 2023, showcasing its exceptional value retention in the high-end market. It continues to dominate the luxury MPV segment, maintaining its leadership as the best-selling model in the first half of 2024.
Mr. James Ng, Managing Director of BYD Singapore and Philippines, expressed enthusiasm about the launch: “We are excited to introduce BYD’s luxury tier brand and the first full electric MPV to the local market. The DENZA D9 is designed to meet the needs of families and business elites seeking luxury, safety, and intelligent mobility. With this elite product, we are confident in our ability to enhance our sales performance and solidify our number one position in Singapore.”
The DENZA D9 comes in 2 specifications, the Elite front-wheel-drive (FWD) and the flagship Grandeur all-wheel-drive (AWD1) variant. This large luxury eMPV measures over 5.2 meters in length and boasts a maximum power of 275 kW (approximately 369 hp)* and a peak torque of 470 Nm*. Equipped with a high-performance permanent magnet synchronous motor and BYD's blade battery, the DENZA D9 accelerates from 0 to 100 km/h in just 6.9 seconds*, delivering unprecedented performance for a luxury electric vehicle.
The blade battery has a capacity of 103 kWh, allowing the DENZA D9 to achieve a range of up to 520 km2, sufficient for cross-border travel, business transport, and family use, ensuring continuous power for both drivers and passengers. The DENZA D9’s luxurious cabin is equipped with premium NAPPA leather seats, multiple-usage retractable tables, in-built refrigerator, wireless charging ports and zero gravity massage functions in each executive middle row seat with armrest console touch screen control.
The intelligent multimedia system in the cabin, paired with 14 high-quality speakers designed and produced by renowned Danish brand Dynaudio, provides an exceptional entertainment experience for passengers. Furthermore, customers can get to enjoy karaoke sessions within the car compound with the mic accessory and karaoke function (coming soon).
The DENAZ D9 is built around the “three 7s” comfort proposition - comfortably accommodating seven adults, seven 20-inch luggage cases, and seven business backpacks. Each vehicle is equipped with cutting-edge BYD technologies, including the Blade battery, e-Platform 3.0, and DiSus-C, ensuring superior safety, comfort, efficiency, and stability. The DENZA D9 is available in four exterior colors: Arctic White, Whale Sea Blue, Harbour Grey, and Cosmos Black, with two interior color options: Brown and Beige.
The DENZA D9 offers exceptional value for those who demand sophistication, technology, and performance, whether for business or leisure. Inclusive of an $8,000 launch discount with 6 bids guaranteed COE, the Elite FWD variant is priced at $296,888, while the Grandeur AWD variant is priced at $341,888 (based on COE price dated October 9, 2024).
To further promote the DENZA D9, the brand has embraced innovative digital strategies, including a virtual driving game inspired by the F1 racing track and interactive 3D e- brochures, enhancing access to product information.
Dealer Agreement Signing Ceremony
BYD Singapore has appointed two DENZA dealers: Vantage Automotive Limited and Harmony New Energy Auto Service (Singapore). In conjunction with the brand launch, Vantage Automotive Limited has opened the first DENZA dealership at 305 Alexandra Road, beside the newly revamped BYD flagship showroom launched in August 2024. This showroom features an inviting environment, complete with an experience corner showcasing DENZA's technology and heritage timeline for customers to explore the DENZA brand. On the other hand, Harmony New Energy Auto Service (Singapore) will officially launch its showroom at the end of October 2024 at 7 Ubi Close. To enhance the lifestyle concept offerings in its showrooms, DENZA Singapore has introduced its first merchandise collection in partnership with Tocco Toscano, showcasing sustainable leather products such as wallets, padfolios, and travel organizers.
Li Nanxing 李南星 - DENZA D9 Ambassador in SingaporeBYD Singapore is also pleased to announce that renowned artiste Li Nanxing (李南星) has been appointed as the official car ambassador of the DENZA D9. Li Nanxing shared, “The DENZA D9 is a perfect blend of luxury, comfort, and innovation. As an artiste, it allows me to recharge during commuting intervals with its restful environment, making every journey both relaxing and productive. For families and business executives alike, it offers unmatched space, smart connectivity, and voice automation, turning the vehicle into a mobile office. Stylish, practical, and forward-thinking, the DENZA D9 truly enhances my lifestyle and redefines the concept of travel.”
Website: https://www.denza.com/sg
Facebook: @denzasg
Instagram: @denza.singapore
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