ECCO GOLF gears up for the 15th edition of the HSBC Women’s World Championship, as the Official Footwear Partner, with a series of on-site and in-store consumer activations this season. Lydia Ko, World’s No. 1-ranked woman professional golfer and ECCO GOLF Ambassador, will be in Singapore for the 2023 season of the HSBC Women’s World Championship, and it will be held on March 2-5, 2023 at the Sentosa Golf Club, Singapore.
The Danish footwear and lifestyle brand, ECCO, launches an exciting line-up of activities that focus on comfort, style and game with an extensive array of high performance golf footwear for both men and women. As the Official Footwear Partner of this highly-anticipated tournament, ECCO will feature a range of comfortable and high-performance golf footwear for both men and women, including the GOLF BIOM® C4, GOLF BIOM® G5 and GOLF BIOM® H4.
All the models encompass a number of ECCO’s superior technological innovations, such as:
ECCO FLUIDFORMTM Direct Comfort Technology for cushioning, rebound and flexibility
GORE-TEX SURROUND® for 100% waterproof protection and 360-degree breathability
BIOM® NATURAL MOTION® Technology brings you closer to the ground for stability and control
The GOLF BIOM® C4 has been particularly well-received by golfers, and is known for its unique EXHAUST GRID construction that enables air ventilation towards the sole of one’s foot, delivering increased levels of comfort.
Use of durable ECCO leather from ECCO’s own tanneries promise comfort for all occasions, and has been indisputably one of the key reasons for the brand’s success both on and off the course.
“I’m extremely excited to join forces with ECCO GOLF to create my own unique take on the brand-new BIOM® G5 shoes. ECCO GOLF is renowned for raising the bar for golf shoe design, and it’s fantastic that I have had the chance to stamp my personality on this new style,” said Ko.
One of the shoe highlights is the special edition of the new Women’s GOLF BIOM® G5 that celebrates the heritage of ECCO GOLF Ambassador, Lydia Ko through the incorporation of the designs of South Korea’s hibiscus and New Zealand’s silver fern to give a playful, feminine aesthetic to the high-performance model
Lydia Ko will be in full dynamic action in her ECCO GOLF shoe during the 15th edition of the HSBC Women’s World Championship, where she will be joined by defending champion Jin Young Ko and World No. 2 Nelly Korda, taking part in the 72-hole stroke play tournament at Tanjong Course at Sentosa Golf Club.
From 20th February 2023, ECCO will also run in-store promotions to capture the spirit of the exciting tournament:
Receive complimentary HSBC Women’s World Championship 4-day seasonal tickets for TWO persons (worth SGD188) and FREE ECCO GOLF premiums with purchase of any two pairs of ECCO shoes (of which one pair must be an ECCO GOLF shoes).
·Receive FREE ECCO GOLF premiums with purchase of a pair of ECCO Golf shoes.
To complete the experience, an in-store putting challenge will allow customers to put their skills to the test – each ball that goes into the hole will win the customer a prize, ranging from an ECCO tour visor, ECCO lightweight cap or ECCO golf tees.
As the Official Footwear Partner of the four-day tournament, ECCO will be presenting to visitors a preview of its brand experience at its event booth. There will be a wide range of best-selling and newly launched shoes available for visitors to try on, gift vouchers and product giveaways as well as exclusive golf premium gifts with purchases via ECCO online or ECCO Concept Stores.
In addition, visitors will have an opportunity to meet Lydia Ko in person during the event.
Apart from the upcoming experience at the event booth, ECCO will also run in-store promotions to capture the spirit of the exciting tournament:
For more information, please visit https://sg.ecco.com/golf/ or ECCO stores at ION Orchard (#B2-21) Jewel Changi Airport (#01-240), Suntec City Mall (#01-446/447), The Shoppes at Marina Bay Sands (#B2-95) and Westgate (#01-19) in Singapore.
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