Dec 3, 20202 min read

Fitness First

FITNESS FIRST INTRODUCES NEW GYM EXPERIENCE AT BUGIS JUNCTION

The new club offers a suite of exclusive new classes and equipment, including Singapore’s first THROWDOWN frame

Singapore, 22 March 2017 – Hot on the heels of Fitness First’s numerous innovations in providing more diverse dynamic exercise experiences, the new club at Bugis Junction yet again, offers a different way to get fit.

The highlight of the new club is Game of Zones, which departs from the usual class format to bring exercise buddies together in a friendly contest. In one Game of Zones session, teams of 12 compete against each other over a gruelling six zones in two hours. The best teams in each quarter will then face off at an end-of-year match. Building on Fitness First’s signature FreestyleTM Group Training method, all the zones and new classes continue the emphasis on three-dimensional, functional movement.

One such class is called Hero, which is conducted on Singapore’s first THROWDOWN frame. A centrepiece in the Bugis Junction club at 3.7-meters high, the structure facilitates exercises that incorporate lifting, pulling and climbing. Inspired by the rigour of the training undertaken by our national servicemen, the class also utilises training dummies to simulate movement patterns in search and rescue drills.

Andrew Phillips, Managing Director at Fitness First Singapore said, “Keeping fit is a serious business but at the same time, exercise should be enjoyable and motivational! That’s why we continue to innovate strongly to deliver more dynamic and engaging formats, leveraging the latest thinking in exercise science and the most innovative equipment. Bugis Junction and Capital Tower Sports Performance are testament to our on-going commitment to help our members move better and more often.”

Located on the 4th floor of Bugis Junction, the 1,660 square-metre club introduces seven new classes to the Fitness First Singapore network including Burn, Peak, Surge, Hero, Muay Fight Pro by Buakaw, X-Blast and Game of Zones. An all-new collection of SkiErgs, AirBikes and SkillMills reflecting the emphasis on creating multi-plane movement, have been installed alongside traditional pin-loaded machines to give members more choice when working out.

Bringing the Fitness First network in Singapore to 17 clubs, Fitness First Bugis Junction adds to the ever-growing diversity of exercise specialties and facilities offered by Fitness First. Located at the heart of a busy shopping area, the club joins three other Fitness First clubs – namely The Cathay, Market Street and Paragon – to offer members access to certified fitness coaches and facilities that include over 300 group classes per week within a 2km radius.

About Fitness First Asia

Fitness First is one of the largest fitness brands in the world and the largest in Southeast Asia. In Asia alone, there are 90 Fitness First clubs across Hong Kong, Indonesia, Malaysia, Philippines, Singapore, and Thailand. With over 222,000 members generating close to 15 million visits per year, Fitness First carries unparalleled brand equity across the region. With an unrivalled club network in the region, a unique range of proprietary group fitness classes / experiences, class-leading fitness app CustomFit, and a reputation for great customer service, Fitness First is well placed to build on its leadership position in the fast-growing Asian fitness market.