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Writer's pictureRosette Media

Maison 21G Vietnam

Maison 21G, a personalised French bespoke perfumery, arose from founder Johanna Monange’s passion and 20 years of experience in scent design working alongside renowned brands and perfumers. She has played a vital role in the creation of worldwide bestsellers, including La Vie est Belle by Lancôme and One Million by Paco Rabanne, and many others.

With Maison 21G, she completely breaks conventions and cut all other perfumery intermediaries. She puts you in direct contact with Haute Couture perfumery oils to allow you, the customer, to create your own perfumes and Home Scents.


She loves and respects nature and she empowers you to blend your very own scents, using only clean, vegan and sustainably sourced ingredients, healthy for your skin and the planet.

With the arrival of Maison 21G on Vietnam, the brand has now taken on greater heights to introduce and curate this brand for discerning Vietnamese consumers who prefer personalised scents, a la carte style, in every dimension, colour and bouquet. It allows you to create and own your own scent and perfume through these 4 distinctive pathways

DIRECT ACCESS TO CREATION Giving you access to natural, potent, and high-quality perfume essence, and complete freedom to express your unique scent style.


PUTTING YOU IN CONTROL Use an AI-Powered app to guide you through in your creation, harmonising your personality to your favourite scents.


CLEAN EAU DE PARFUME All their perfumes contain 21% perfume concentrate - one of the highest in the industry. 100% cruelty-free, no preservatives, GMO, CRM, phthalates, or paraffin. This clean perspective gives the brand a fresh look and is poised for success.


HAUTE COUTURE NATURAL ESSENCES All scents designed around iconic natural ingredients, and can be blended in any combination to stand out from the crowd.


Partnering with the most acclaimed French and international ‘Noses’ from IFF, Maison 21G Paris takes flawless natural ingredients compositions, weaving them into rare scents accessible to all.


Born in extraordinary lands and imbued with passion, their outstanding 35 perfume essences are the result of the craftsmanship of highly creative French master perfumers Dominique Ropion, Anne Flipo, Nicolas Beaulieu, Juliette Kareuglouzou, Florent Di Marino, Avinash Mali, and Pascal Gaurin, amongst many others. Finesse, precision, elegance, and singularity have given life to Haute Couture compositions for you to blend.

Guided by their Maison scent expertise and smart AI, you will then be empowered and invited to pair these divine essences to bring each of your olfactive desires to life.


Come visit and explore Maison 21G Vietnam with the variety of perfumery workshops, personalised sessions and retail browse-through at :-

Address: 39.3 Sương Nguyệt Ánh, Phường Bến Thành, Quận 1, Tp. HCM Ho Chi Minh City, Vietnam 700000 Web : http://www.maison21g.vn/ Contact: 039 306 9720 Email : cs@maison21g.vn




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