Established in 2016 in Austria, waterdrop® is revolutionising the beverage industry with the world's first 'microdrink': a pretty cool, compact sugar-free cube that dissolves in water, enriching it with natural fruits, plants and vitamins.
waterdrop®, the leading global hydration brand, today announced its first foray into the Asian market by opening its first mall-based kiosk in Singapore. Located on the first floor of Plaza Singapura, the mall-based kiosk carries a wide range of compact sugar-free cubes that dissolve in water and drinkware to enrich customers' hydration experience.
Expansion Plans
Known for encouraging people to drink more water with its Microdrinks and sustainable accessories, the Austrian brand seeks to replicate its success across Asia, with Singapore in year 2022, as its stepping stone towards regional expansion. Within 6 years of its launch, the company has grown to more than 2 million online customers. It currently has over 300 employees and is listed in more than 11,000 retail outlets and has a strong commanding presence in 20 different markets worldwide, including Europe and USA, and now, Singapore, as it develops it foray into the Asian market.
Sustainability Quotient
waterdrop® carries a thorough vision to become a leading global hydration brand, it has poised itself to be natural, healthy and sustainable, by significantly reducing plastic waste and CO2 emissions through its recyclable packaging and optimising drink tech, drinkware and filtration systems, pretty cool drink-tech idealogies that are formatted to work, and also empowers everyone to live healthier and more sustainable lives.
Concept Founders Founded by Martin Murray, Henry Murray and Christoph Hermann, the brand was conceptualised to inspire consumers to drink more water while tackling the environmental footprint of the conventional bottled water industry.
Martin Murray shared that "Waterdrop has a simple mission: to help people live healthier, more hydrated and more sustainable lives. We are excited to shake up the beverage industry in the Asian market. With a physical presence in Singapore, we can directly support our existing customers and use this as a stepping stone to expand to other cities and countries within Asia."
Small Cubes, Big Effect waterdrop® proves that big things come in small packages - with a wide range of Microdrinks, Microteas and Microenergies. The brand delivers significant impact without the need for plastic or cans creating a more efficient and sustainable way to consume water, especially for those always on the go.
Microdrink
waterdrop® ZEN (S$13.90), waterdrop® FLAIR (S$13.90)
Formulated with botanical extracts, waterdrop® Microdrinks add flavour to water by giving it a fruity taste, infused with only the best quality vitamins and minerals. Free from sugar, gluten, artificial flavours and preservatives, there are 4 flavours available, ensuring that there's a microdrink to suit every individual's taste. Priced at S$13.90 for a box of 12 with set prices starting from S$58.90. The 4 available flavours are BOOST, FLAIR, ZEN and
FOCUS.
Microtea waterdrop® FRUIT FUSION (S$14.90), waterdrop® MELLOW MINT (S$14.90)
Moving away from the iconic tea bag, waterdrop® Microtea packs the finest fruit and plant extract into a small dissolvable cube to create a naturally infused, soothing and delicious tea. Completely sugar-free without compromising the taste, the cubes are perfect for those who want to enjoy tea on the go. For an ideal Microtea experience, immerse it in hot water and wait two to three minutes without stirring or shaking. Priced at S$14.90 for a box of 12 with set prices starting from S$58.90. The 2 available flavours are FRUIT FUSION and MELLOW MINT.
Microenergy
waterdrop® SHIRO (S$16.90), waterdrop® NERO (S$16.90)
A healthy alternative to classic energy juices or coffee, waterdrop® Microenergies are the natural pick-me-up you need to get you through the day. Enriched with fruit and plant extracts, natural caffeine, and free from sugar or artificial preservatives, the cubes are perfect for those looking for extra energy during training or daily life. Priced at S$16.90 for a box of 12 with set prices starting from S$58.90. The 2 available flavours are SHIRO and NERO.
Microlytes
Achieve your fitness and hydration goals with waterdrop® Microlyte. This small, sugar-free cube gives water a unique taste with natural fruit and plant extracts and provides all the vitamins and minerals needed during and after exercise. Each cube is tailored to every individual's preference and is available in flavours such as Melon and Grapefruit.
Electrolytes are essential minerals vital to many key functions in the body and are commonly lost with intense exercise. waterdrop® has ultimately developed its Microlytes as an on-the-go sports drink without needing a plastic bottle, with five electrolytes such as calcium, potassium, magnesium, chloride and sodium. The Microlytes also support you with nine valuable vitamins and the trace element zinc, which help you supply your body with the electrolytes you have lost during sport.
Design Selections
waterdrop® encourages you to drink more water one bottle at a time; aligned with the brand's vision, waterdrop® provides sustainable thermal mugs and drinking bottles made of glass and stainless steel – the perfect accompaniment for their cubes.
There is a whole variety of designs to choose from, including the waterdrop® Singapore City Bottle, waterdrop® fans, waterdrop® Edition Steel, waterdrop® Edition Tumblr, waterdrop® Edition Glass, waterdrop® Edition Tumblr, waterdrop® Sports Bottle and waterdrop® Toddler Bottle
Valentines 2023
waterdrop®’s Valentine’s Day floral set is the perfect gift for your Valentines this year, especially for the day of love, which features its Edition Glass bottle and a 12-pack of their famous Microdrink - ensuring that your loved ones are being hydrated as part of your overall true testament of your love regime!
Edition Glass (From $34.90), BOOST Microdrink ($13.90)
The Edition Glass bottles, which come in vibrant floral designs and different colours, are made from Borosilicate glass, include a neoprene sleeve, and are available in 400ml, 600ml & 1L. As for the 12-pack, the set includes a choice of Microdrink with strong floral notes - either Flair, which features Elderflower, Lime Blossom and Raspberry or Boost which has Blackcurrant, Elderflower and Açaí.
Location - Retail Outlet waterdrop® is currently open from Monday to Sunday, at Plaza Singapura, 68 Orchard Rd, Singapore 238839, #01-K2.
For more information, please visit this website: https://waterdrop.sg/
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